Pop Network’s marketing vp has more than two decades of sports and entertainment marketing and brand communications experience, exemplified in campaigns, promotions and initiatives for the likes of POP, ESPN, NFL, FOX, NBC, FX and others. Recently he has driven millions of impressions for the network through working with MVPD/OTT partners to promote its slate of original premieres and created MVPD-branded digital content featuring Pop talent to drive operators’ linear, VOD and other services. He’s most proud of creating the Pop and Xfinity “Return of The Mac” tour with NKOTB star Joey McIntyre. “The tour featured significant press, digital, social, and of course wild in-store events that resulted in millions of impressions for Xfinity and Pop.”
What professional accomplishments are you most proud of from the past 12 months?
In the last year, I am most proud of creating the Pop and Xfinity “Return of The Mac” tour with NKOTB star Joey McIntyre, where the boy bander-turned-actor visited multiple cities to meet thousands of his passionate “Blockhead” fans. The tour featured significant press, digital, social, and of course wild in-store events that resulted in millions of impressions for Xfinity and Pop.
As more content goes direct to consumers, to what degree does affiliate marketing overlap consumer marketing in your company?
I have always maintained that affiliate marketing communicates to affiliates and through affiliates. Ultimately reaching the end consumer has been a key component of the role so producing dynamic activations that allow our MVPD/OTT partners to leverage our efforts to drive their business (along with our programming messaging) has always entailed that consumer-facing variable.
What do you do for fun outside of work?
When I’m not at my kids’ various games, I can be found trying not to drown while surfing or stand up paddle boarding.