Raj Bahl

Tech stuff can get complicated pretty quickly, but Bahl is known for making the complicated seem simple. He’s pro-inclusion, having built a technology team that’s as exceptional as it is diverse. “It is imperative that we all step up and proactively reach out to the next generation and work with schools and colleges to develop internship programs and job opportunities for diverse candidates,” Bahl says.

In what areas should the industry step up its efforts with regard to diversity and inclusion?
The media industry as a whole has made great strides in diversity and inclusion both in front of and behind the camera. In my opinion, the industry has really stepped up in its response to the diverse needs of our content consumers. With that said, there is always room for more, and companies and its employees cannot take anything for granted. It is imperative that we all step up and proactively reach out to the next generation and work with schools and colleges to develop internship programs and job opportunities for diverse candidates.

What’s your best advice to someone just entering the video content/distribution industry?
Today’s fragmented video landscape requires a wide variety of diverse skill sets such as business comprehension, negotiating and deal making competence, as well as technical expertise to ensure that the content video business is seamless from creation through distribution. It is vitally important to have an understanding of the current video landscape. But, as the industry evolves at warp speed, there will always be a learning curve that requires a lifelong thirst for knowledge along with the ability to be nimble, flexible and collaborative. Passion for the industry is at the heart of everything. Without it, all the skills will mean little.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
We have to innovate faster to get our content noticed. Today’s media landscape needs more deal making and technical skills to get content to the end consumer on both owned as well as external platforms. We have to innovate the consumer experience across multiple platforms to deliver value to our subscribers. Lastly, we have to be open about testing new business models.

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