A tech visionary, Wiser and his team solidified Paramount Global’s position as a company at the forefront of innovation. Whether leveraging cloud technology, embracing AI or exploring automation, Wiser’s innate ability to manage complex projects and optimize resources creates value to the company. His work for the IRIS platform unified newsgathering processes across broadcast, local and digital, which transformed the ways editorial and logistical materials are collected, stored and used. Among Wiser’s plans for 2024: scaling Paramount’s cybersecurity programs.
Favorite way to de-stress? I like to sit down, play guitar and come up with new musical ideas. Playing an instrument demands your full attention. This mindfulness helps reduce anxiety and brings a sense of calm. Generating fresh musical ideas gives me the creative freedom to innovate and experiment in a calming way.
What emerging industry trend are you most excited by and why? The application of artificial intelligence within the content creation process. AI has the ability to help content creators ideate a wider array of concepts and focus their efforts on more of the creation, less of the administrative work. By enhancing and personalizing different aspects of the content creation process, creators can spend more time on the specialized, subjective demands of their content.
The last thing A.I. got wrong was… The last thing A.I. got wrong was creating my evil twin brother. I was experimenting with a program that creates AI-generated social media avatars. You simply show it a few images of yourself, and it will generate versions in many different contexts. Without any prompt, the program created an image with my “twin.”
Book, movie, or TV series that influenced my leadership style: One book that influenced my leadership style is “Jack: Straight from the Gut,” by Jack Welch. This work emphasizes the importance of candid, direct conversations and encourages us to move away from the typical formalities of business reporting and presentations.