Kehoe—who was VP of sales promotion at Lifetime before she left to start her own agency in 1989—is an expert at helping clients navigate difficult financial decisions and forge into new business sectors. She’s a Cable Pioneer, who’s recognized not only for developing numerous innovative marketing programs but also for elevating the industry’s leaders through her work with WICT and the Cable Positive organization, among others. Sounding a cautionary note regarding the sun-setting of the annual NCTA/INTX convention, she says, “Without a national show, our industry will need to find another venue to ensure that collaboration and best practices—the cornerstones of our success—continue, no matter the consolidation that has taken place.”