Cella and his team have gone above and beyond to ensure the company’s software solutions open new opportunities for communications and media companies. In December, A+E Networks chose Amdocs’ Vubiquity solution to manage the programmer’s VOD transport and content distribution services. It not only expanded the availability of A+E Networks content but opened new monetization opportunities through AVOD and SVOD. Cella and Amdocs have also been exploring AI and the potential of the technology within the telecom and media space with partners like NVIDIA and Microsoft.