OWN’s marketing team had to deal with reduced staffing and budgets, but it still made lemonade, helping two series break into the list of top 10 unscripted series and successfully marketing “Queen Sugar,” which had been off the air for two years. It returned to win the night for women 25-54 and trended #1 on Twitter. As if that wasn’t enough, the team also launched “OWN Your Health,” which encourages Black women to make their whole selves and health priorities, and subscribers across all social platforms by more than 400,000 fans.
