Hulu promoted its new comedic murder mystery series “Only Murders in the Building” with projection mapping all week throughout New York City. Buildings throughout the city featured images from the show, with a Columbus Circle projection mapping event even featuring an appearance by Steve Martin, Martin Short and Selena Gomez. To add to the fun, Hulu sent 30 men wearing tie-dye hoodies (a reference to a central figure spotted in episode 1) and branded trucks to fan out across the City that Never Sleeps.