One Solution teamed with Prudential for its Legacy Lives On campaign, which is aimed at empowering financial confidence and economic wellness among the African American community. In addition to TV, digital and radio buys with branded Prudential spots, there was a 45-minute documentary exploring the current state of Black economics that premiered on TV One on Juneteenth. The work from One Solution showed a real connection with the audience based on a post campaign panel of 400 African American women 25-54. Seven out of ten stated they viewed Prudential most positively after being exposed to the content.
