NBCU’s first-ever tentpole app for distribution partners was a hit, with its availability on NCTC member set-tops and in Verizon homes (an estimated 3 million homes nationwide). The app enhanced NBCU’s coverage of the Tokyo Summer Olympics and Beijing Winter Olympic Games on set-top-box platforms offering direct integration for seamless user authentication and a highly curated Olympics experience. Nobody was left out with NBCU supporting MVPD TVE authentication flow for systems unable to handle direct integration.
