Late last year, Dizon was given oversight of both linear and digital account management as well as commercial operations at ESPN. Not long after, the groups were combined to better capture the scope of work for the network’s advertising sales business. Dizon oversees development of revenue management and price optimization tools designed to maximize inventory. He says with technology changing so rapidly, “whoever comes out with the technology that can best superserve the consumer will be the winner… whether it is arranging the content for ease of discovery or coming up with a recommendation engine for keeping the viewer more engaged with the programming.”
