Alkemy X created social videos to promote awareness of the New Jersey Pandemic Relief Fund, which gives 100% of every dollar received to organizations that provide essential services to those in need and to assist those on the front lines of the COVID-19 pandemic. Alkemy convinced some famous New Jersey-ites, including Bruce Springsteen, Whoopi Goldberg and Danny DeVito, to join the cause. Alkemy edited submitted videos to various lengths and posted to social media, garnering over 100,000 views on Facebook, 30,000 on Twitter and 10,000 on Instagram in a little over a month. By the end of April, total contributions to the fund exceeded $26 million.
