A big-picture thinker, Cerbo excels in leveraging the diverse Fox portfolio to negotiate experimental marketing partnerships with distribution partners. She’s introduced new and innovative ways to promote the FNG brands, emphasizing the value of digital content extensions and multi-touchpoint, 360 campaigns. Not one to be exclusive, Cerbo as a mentor supports individuality—universally. “What I emphasize with anyone that will listen,” Cerbo says, “is the notion of awareness. I’m not going to tell you not to be you, but you also can’t tell anyone else not to be themselves.”