Remember the Tubi Super Bowl ad that caused millions to think their TVs had faltered? That was the work of Parlapiano, and it garnered more than 70,000 mentions of the platform on social media and 5.4 billion potential impressions. Her momentum continued as she introduced another brand campaign, “Just Keep Going,” which highlighted Tubi’s array of genres. Speaking of brand, Parlapiano helped Tubi give itself a fresh brand identity to best fit its strategy. That strategy is also molded by Lewinson, who helped Tubi become the most-watched free ad-supported streaming service in the U.S. in 2023. He helped secure deals with Warner Bros. Discovery and DC Super Hero films and dipped into the sports world after closing a multiyear partnership with the NBA G League. Lewinson is also responsible for Tubi’s partnership with The Black List, which will see Tubi commission five scripts from emerging and established writers who connect with diverse young audiences.
Book, movie or TV series that greatly influenced my leadership style: “The Bear” and Bob Iger’s “Ride of a Lifetime”
What emerging industry trend are you most excited by? Gen-Z and Gen-Alpha coming into consumerism, purchasing power and the center of cultural relevance. The change they will force and inspire across all of our industries is exciting.
What’s your position on Stanley cups (not the NHL kind)? I will confess that I have two, but they aren’t my favorite sippy cup—very heavy. I am a Simple Modern girlie. However, so much respect for Terence Reilly (the CMO) of Stanley who is the absolute GOAT at bringing seemingly ordinary products into the center of the cultural zeitgeist.
Business speak phrase or buzzword I find most annoying: I find it all annoying, even when I use it.