McIntyre spearheads program marketing campaigns for Showtime’s original series and documentaries, including “Roadies,” “Penny Dreadful” and “Dexter,” and leads consumer event activations at large-scale fests like SXSW and Comic-Con. For example, she was instrumental in the planning and execution of the Showtime Roadies House at SXSW, featuring 27 bands, food, drinks, activations and merchandise, for a crowd of 4,000 fans. The launch of the second season of “Billions” and the consumer marketing campaign for “Whitney: Can I Be Me,” which became the highest-rated documentary in 2017 on the network, also fell under her watch. Not surprisingly, she gains inspiration from the following advice: “You can’t wait around expecting things to happen for you. You have to take initiative.”
What has been your biggest professional accomplishment to date?
Our SXSW activations for the last two years—blood, sweat and tears to engage consumers in an immersive way in Austin.
What attracted you to this industry?
It’s ever changing and keeps you on your toes. And I just love TV!
Best piece of professional advice you’ve received?
You can’t wait around expecting things to happen for you. You have to take initiative.
What is your favorite app these days?
Favorite trending hashtag?
What product or service can you not live without?