At Ovation, McCarthy-Moya sees consistent coordination of efforts between affiliate marketing and consumer marketing. “Our network is smaller than most so our affiliate marketing team can easily check in, every day if necessary, with our consumer marketing team,” he says. “We all understand that the success of our respective departments is a collective effort.” He is specifically proud of two new successful partnership promotions, “Ovation Partnership Rewards” and “Stand For The Arts Awards.” “These programs are at the core of Ovation’s mission: to celebrate and support all forms of arts and culture.”
What professional accomplishments are you most proud of from the past 12 months?
Ovation has a lot to celebrate in 2017 and I’m most proud of the creation of two new and successful partnership promotions—Ovation Partnership Rewards and the Stand For The Arts Awards. These programs are at the core of Ovation’s mission: to celebrate and support all forms of arts and culture. The positive response we received from affiliates to these programs was critical to our success and simply gratifying to see. The Ovation Partnership Rewards program exceeded our goals measured across metrics including media value, distributor participation and overall pay-TV subscriber reach. Ovation’s Stand For The Arts Awards program, in partnership with Spectrum, contributed $60,000 in support of local arts, cultural, and educational organizations across the country.
As more content goes direct to consumers, to what degree does affiliate marketing overlap consumer marketing in your company?
At Ovation we don’t see affiliate marketing and consumer marketing overlap as much as we see consistent coordination of efforts. Our network is smaller than most so our affiliate marketing team can easily check in, every day if necessary, with our consumer marketing team. We all understand that the success of our respective departments is a collective effort.
What do you do for fun out of work?
Cycling is my passion outside of work. I enjoy the reward of descending down mountain roads after climbing up and the camaraderie of racing and training with my teammates. Between my road, mountain, and cyclocross bikes, I log over 5000 miles each year. I regularly commute to work by bike and I’m probably one of the only people in LA to wish for a longer commute!
