Social Media livestreams are becoming more and more the preferred way for users to grab content, and Turner Sports is reacting to this reality with vision. Training Camp Live gives fans behind-the-scenes access at two different NBA practice sessions, featuring team scrimmages, player-specific workouts, team building competitions, and coaches and owner interviews. The content is compelling, viewer engagement is strong, and the costs are lower, providing Turner Sports with wins all around. Combined, the two streams reached 2.4 million people and garnered 500K views.