Faced with the prospect of promoting the first major awards show of the COVID-19 pandemic, ABC’s Naomi Bulochnikov-Paul rose to the occasion. Bulochnikov-Paul’s publicity team developed the first virtual Emmy press room, where one-on-one interviews occurred and an ABC publicist virtually called on reporters to ask their questions. Elements included a still-life gallery of winners with their Emmys. “Naomi has managed to breathe new creative life into a team that is firing on all cylinders, and she’s accomplished this while respecting the personal challenges team members [face] during the pandemic, building personal connections with people who have, in turn, developed fierce loyalty to her and her objectives,” said ABC Entertainment communications vp Richard Horrmann.
