There are many creative directors at various production houses slapping their own foreheads and exclaiming “why didn’t I think of that?” while watching the joyous brilliance that is Netflix’s Nailed It!, a show dedicated to asking clearly unqualified home bakers to re-create professionally crafted deserts. The show’s namesake refers to the revealing moment when what has been produced is compared to what was intended, and it may go down as one of the best TV innovations of the decade.