Collins oversees a team of more than 2,000 workers and frontline agents from 21 states across all sales channels at Altice USA’s Optimum, and all 2,000+ have had the words “Be the Buffalo” instilled as a primary motivator. “To me, this rallying cry signifies the importance of facing challenges and opportunities head-on, with courage and resilience, rather than avoiding or fleeing from them,” Collins says. Since joining Optimum in March, Collins helped with the launch and implementation of the company’s converged internet and mobile offering, Optimum Complete. The launch signaled a shift in Optimum’s sales teams approaches, but Collins is one to not only be open to change, but to embrace it head-on. “I encourage my team to embrace change, which I believe fosters a culture of adaptability and innovation,” she says. “By listening to our customers, analyzing data and collaborating with passionate colleagues, we navigate the evolving landscape with agility and authenticity, ensuring our company’s ongoing growth and success.” Collins gained 16 years’ worth of experience at AT&T, where she was involved in areas like digital transformation, sales and marketing, operations, customer service and finance. Her ability to wear many hats is how she’s made waves at Optimum at a time when the company is looking to embark on rapid growth. After AT&T she stepped into the Chief Commercial Officer and then Chief Customer Officer seats at Progress Residential. One thing is for certain: No matter the situation, Collins charges forward like a buffalo. “In only a short amount of time, she has spearheaded key initiatives and developed successful strategies that are delivering incredible results across the company,” says Optimum CRO David Williams.
Champion: David Williams
“I have seen that despite any obstacle or roadblock, Morgan brings solutions and optimism to the table and seamlessly guides her team forward to new levels.”