As OTT services take larger and larger slices of the consumer pie, MOBITV aims to offer a cloud-enabled, customizable way for traditional providers to ditch the set-top box and offer their customers the streaming, search, and UX possibilities available via IP delivery. Operators in the U.S. and India have already created apps using the platform, and MOBITV’s tech aims to enable these providers to develop one app to accommodate different consumer devices and systems, such as Amazon Fire, Apple TV, Roku, and more. It’s this drive to create consistency for viewers and ease the transition for distributors that puts MOBITV CONNECT over the top in this category.