Mike Welch

As the key architect and executor of the advertising merger synergies with WarnerMedia following AT&T’s buy of Time Warner, Welch has been a powerful force in Xandr since mid-2018. Under his leadership, the company executed five major product launches in 2019 and the first few months of 2020. He also crafted the deal to acquire Clypd, growing Xandr’s assets even more. Welch has made expanding beyond AT&T-owned properties a priority and helped with the launch of a curated marketplace of premium video inventory, dubbed Community, that added 30+ premium content partners, including WarnerMedia, Vice, Hearst Magazine, Bloomberg, A+E Networks, Cheddar, The CW and Microsoft, to the marketplace.

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