It can be challenging having to constantly find new and exciting ways to formulate creative campaigns, but that doesn’t seem to be the case for Lee. Take her work with “RuPaul’s Drag Race,” where she played a big role in spicing up a 15-season-old series that recently had its highest ratings since its inception. But even Lee attributes her success to overall collaboration. After all, teamwork is what she feels helps her think one step ahead. “Collaboration and curiosity are crucial to being able to adapt creatively. And the ethos that’s always kept me ahead of the curve: If we stay excited about what we’re doing… everyone else will too,” she says. “Being on the cutting edge means being a part of the cultural and artistic conversation… and by putting our campaigns through the lens of today’s universal experiences, we can be the ones to shape that conversation.” Lee has been in the Viacom family since April 2015, when she started as a production associate before rising to senior writer/producer for ViacomCBS and overseeing all MTVE networks including Paramount+ and Showtime in October 2020. She started her current position in April 2022 and is responsible for the strategy behind major tentpole campaigns like the Video Music Awards, “The Challenge” and “RuPaul’s Drag Race.” “She cares deeply about her work and it is evident in her thoughtful and innovative approach,” says Amy Campbell, CMO for Showtime/MTV Entertainment Studios & Paramount Media Networks. “I trust her to deliver creative results with unwavering dedication—always raising her own high bar.”
Champion: Amy Campbell
“No matter where she goes or what she does, Michelle will continue to bring her fresh perspective, innovative spirit and creative brilliance.”