Ghee, who’s brought in more than $1 billion in revenue for companies during her 20-year career, lent her considerable expertise at Viacom’s Campus to Career program last summer. She noted to attendees that they should expect to be treated the way they present themselves. Ghee feels that content designed to reach a cultural viewpoint demands someone who can bring that perspective behind the camera. “That’s one of the reasons BET Her is now actively looking for black female content creators,” she says.
A February 2018 UCLA study revealed that of the 45 new scripted shows approved for 2017-18 across broadcast, cable and digital platforms, only four were from creators of color, all of whom were black. What is your reaction to this report?
We read reports every day. The questions are: “What are we going to do to change the bleak representation?” and “How can the content deliver and connect with cultural audiences without a cultural viewpoint behind the camera?” That’s one of the reasons BET HER is now actively looking for black female content creators to align with its movie strategy.
What’s a recent example of a step forward for diversity in the industry?
BET HER is the first and only 24/7 network designed for black women. The marketplace has embraced this brand strategy, which has allowed us to thrive. We are committed to making sure the images of black women reflect the best that she is and has to offer. BET HER is more than a network it’s a movement.
In what areas should the industry step up its efforts with regard to diversity and inclusion?
Unfortunately, there needs to be work done in all areas. Period.
