Michael Fletcher, Ride TV

Years in Industry: 26 Years

It’s hard to find viewers more loyal than those of niche networks. INSP consistently ranked among the top 25 networks for all of 2019, leading Cerullo to launch distribution company Imagicomm Entertainment under INSP, as well as production company INSP Films. RIDE TV is increasing its programming under Fletcher, televising the Indian National Finals Rodeo for the first time. Ovation TV saw revenue growth from ad sales for the 11 years in a row, increasingly rare as an independent media company.

The COVID-19 pandemic forever changed my perspective on:
If COVID-19 has proved one thing, it’s that we are all so powerless over so many things.

How has the pandemic shaped the industry’s future?
I think we’ve all learned how to be more efficient, connected, and productive using remote and virtual meeting services. I think that will shape the amount we travel, our marketing strategies, and how we “touch” our customers.

Number of subscriptions to streaming services: 

Is cable recession proof?
For the most part. Demographically, consumers who buy cable can afford it and if they cord cut or cord shave, it’s more about value proposition than reducing monthly expenses.

Working from home has taught me…
I need an office!

Last show binged not on your networks:
A series from 2006 called “Brotherhood”

Honored For: