Hannasch brings operational discipline and a clear vision to every initiative she implements. They include strategic customer perception recovery campaigns in several Vyve markets that strengthened the ISP’s relationships with local leaders and residents as well as a company-wide incentive program to empower employees to focus on customer growth and loyalty. Hannasch also worked to expand Vyve’s collaboration with municipalities and state broadband offices to accelerate rural broadband deployment.
How will the next wave of broadband investment transform business models or create new revenue opportunities? It’s going to reward adaptability. The companies that win will be those that see broadband as an ecosystem, not a product. With new funding and competition, we’ll evolve from selling internet to delivering experiences, seamless connectivity, managed WiFi and smart home integration that customers truly rely on. That shift opens the door to recurring value beyond speed alone.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? Relationship-building. Technology can predict behavior, but it can’t replace trust. As AI streamlines tasks, our ability to connect and truly interact with people will define the companies that thrive. Whether it’s motivating teams, calming a frustrated customer or building partnerships, empathy and authenticity are what make innovation sustainable.
What kind of innovation will ultra-fast, ubiquitous broadband unlock in the next decade? It will transform how we operate as businesses. We’ll see real-time analytics guiding network investment, predictive maintenance reducing downtime and entirely new service models built on speed and reliability. For providers like Vyve, it’s an opportunity to reimagine what connectivity means, not just faster internet but smarter, more adaptive networks that anticipate customer needs before they’re spoken.
What’s a routine or ritual that keeps you grounded? Quiet reflection about my daughter, Claire. She passed away last year, and every day I take time to remember her strength, humor and heart. It’s my reminder that leadership and life are about perspective. No challenge at work compares to what I’ve walked through personally. Her memory grounds me, keeps me compassionate and reminds me to show up fully for my family, my team and our customers.
The industry is transforming quickly—how are you preparing your teams (or yourself) for what’s next? By focusing on adaptability and human-centered leadership. The pace of change is only accelerating, so I want teams who can pivot, learn and lead through uncertainty. We’re investing in cross-functional collaboration and empowering local decision-making because resilience comes from trust, not control. The future of broadband will belong to organizations that put people first, internally and externally.