Mediacom and Music Choice hosted a co-branded dance party at the Iowa State Fair Kid’s Thrill-town in August 2019. It’s really hard to stand out when your competing with rides, fair food and animal petting zoos. But with a mere $15,000 budget, fun giveaways, good tunes and high energy, the dance floor was packed from 8am on the fair’s opening day until the party wrapped two days later. The campaign included a sweepstakes with Music Choice to give away three pairs of Luke Bryan concert tickets and meet-and-greet passes—garnering 450 on-site entries in just one day.
