In a series that strived to reframe the U.S.’ history by amplifying Black voices, it took that mantra to its press campaign. It gradually rolled out a premiere date announcement, key art, trailer and interviews with executive producers to highlight its presence in media. A trio of EPs took to Onyx Collective’s panel at the Winter TCA Press Tour, also making a stop at the Sundance Film Festival and AAFCA’s Official Sundance Reception. With a “Good Morning America” appearance and premiere event at the Academy Museum of Motion Pictures, the campaign had 35,200 media impressions and 288,848,493 million ad equivalencies.
