Mary Campbell

Campbell continues to transform the cable industry through her exemplary leadership skills and dedication to two major broadcast players, QVC and HSN, which reach approximately 370 million homes worldwide via 16 television networks. She’s continuing to focus on shaping and driving strategies to reach more customers, with more compelling experiences, across more platforms. She’s inspired by members of the next generation, which includes her 15-year-old daughter. “They’re so confident and comfortable with themselves, so accepting of themselves and others,” Campbell says. “They don’t let others define them, and don’t let anyone tell them what they can and can’t achieve.”

Who is an inspirational woman you admire, and why?
My 15-year-old daughter—I’m so inspired by her and by this whole generation of young women. It’s harder than ever to be a teenager today, but they’re so confident and comfortable with themselves, so accepting of themselves and others. They don’t let others define them, and don’t let anyone tell them what they can and can’t achieve.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
Today, the future is now. I look at my teenage daughter, and I think, “How will we push ourselves to stay relevant to this next generation of shoppers, these digital natives, these young women who are so savvy and confident and plugged-in?” That’s why, at Qurate Retail Group, we’re constantly innovating, coming up with new ways to reach her, to connect with her, and to deliver products and experiences that enrich her life.

Also, our customer. She’s changing at an incredibly rapid pace, becoming more tech savvy, more confident, and more plugged-in than ever before. That’s why, at Qurate Retail Group, we’re constantly innovating, coming up with new ways to reach her, to connect with her, and to deliver products and experiences that enrich her life. We’re also looking ahead, to our future customer—digital natives, like my 15-year-old daughter. We need to push and challenge ourselves to stay relevant to this next-generation shopper.

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