INSP thrilled Independent Show attendees with a meet & greet and photo op with country music icon and host of its “Ultimate Cowboy Showdown” Trace Adkins. On Day 2 of the NCTC and ACA Connects show, INSP’s booth had a line around the corner with folks queued up to grab cash in its money booth, where it gave away $3,000. INSP use pre-event marketing tactics to introduce its sales representative ahead of the show, promote its acquisition campaign and educate clients on the brand. Elements included banner ads across NCTC and Indy Show’s websites as well as a teaser on the conference app.

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