It’s been less than a year since Marshall officially took oversight of NBCU’s multibillion-dollar ad business, but the well-respected industry veteran is no newcomer to delivering strong results for the company. He played an integral role in piloting the convergence of NBCU’s linear and digital sales teams in January 2023, the same month he became a key founding member of the U.S. Joint Industry Committee, which champions standards for third-party measurement vendors conducting cross-platform long-form video currency services. Marshall also spearheaded the latest update to NBCU’s One Platform, dubbed One Platform Total Audience, which incorporates AI-driven planning and activation technology powered by first-party data.
Summer Olympics event you most want to see in person? I may be biased, but this year’s Paris Olympic and Paralympic Games will truly be an incredible spectacle to watch. While basketball is my favorite, I’ve always loved how the world stops to watch gymnastics every single Olympics—and I cannot wait for the highly anticipated return of Simone Biles. We also have the best track and field team in recent memory.