Sirota joined Altice USA last year after more than 20 years at Comcast, and as CFO he oversees all financial functions for the company with a focus on driving disciplined management of the business and financial key performance indicators. In the past year, he has supported the top-line growth of the company with a focus on growing free cash flow and evaluating new business opportunities while driving a data-driven culture that maximizes profitable growth and return on investments. Under Sirota, the company has shown continued financial performance improvement and discipline and he’s brought in key leaders to the finance team to drive innovation and be true partners in Altice USA’s telecommunication, news and advertising businesses.
Was Charter’s Disney deal precedent setting? It was a major moment in the industry, and I feel it set a precedent for future deals. When we approach future deals, we must ask ourselves if we’re putting the customer first. It’s so easy to keep doing things the same way, but as customer needs and the industry continue to change, we have to break the status quo and adapt how we do business.
What emerging industry trend are you most excited by? Artificial intelligence and how we can harness its power to do business. I focus a lot on utilizing a data-driven business approach, and AI has presented some incredible tools to manage all that data. I’m excited to keep exploring the potential. I think it will continue to ingrain into everyone’s day-to-day life.
Favorite way to destress? Spending time with my family.