With DIY Network transitioning to Magnolia Network on Jan. 5, 2022, Discovery’s affiliate marketing team got to partake in a little house flipping of its own. This robust marketing plan for affiliates included a Magnolia Network hub, a fully custom page on discoveryaffiliate.com that served as a one-stop-shop for all things Magnolia Network, from press announcements to programming updates—even content sneak peeks. The team also produced monthly newsletters, branded mailers and an extensive marketing toolkit to raise awareness.
