Mac McKean oversees development of future-focused multiplatform products, experiences and content for AMC, SundanceTV and AMC Studios. But he also directs the networks’ expanding consumer relationship management (CRM) efforts and continues to oversee AMC and SundanceTV’s digital and gaming initiatives. McKean also led the launch of the AMC virtual reality app, AMC VR, which lets users step into the worlds of AMC’s groundbreaking original series to experience virtual scenarios such as becoming a walker from “The Walking Dead” or getting Hong Kong-style martial arts training from the “Into the Badlands” Fight Camp. McKean also led the launch of AMC Premiere, a premium upgrade option for customers of Xfinity that gives fans of AMC programming a new way to watch current seasons of the AMC shows that they love. McKean earned his BA in Japanese Literature from the University of Michigan, Honors College and a master’s degree from the Interactive Telecommunications Program at Tisch School of the Arts, New York University. McKean’s interactive video work and art installations have been exhibited in various galleries and art events.