In addition to leading a team that builds broadband-powered digital engagement programs, McFarling has created a workplace that respects and promotes work-life balance. She has worked hand-in-hand with her employees, listening with her heart as well as her head, to make sure that they have the tools to create schedules that fit their needs. Among the women she’d like to have dinner with is women’s education activist Malala Yousafzai. “Her clarity of purpose takes my breath away,” McFarling says.
What industry topic do you think will dominate industry headlines in 2018 and why?
Skinny bundles and more packaging options for consumers with over-the-top content will dominate headlines. Consumers will continue to demand more choice and personalized options for consuming content.
What famous woman, living or deceased, would you like to have dinner with?
That’s easy. Tina Fey, Shonda Rhimes, Kate McKinnon and Malala Yousafzai. The first three, because I secretly think we’d be BFFs. And Malala, because I want to bask in her bravery. She became a stateswoman for equal rights when she said “I don’t want to be remembered as the girl who was shot. I want to be remembered as the girl who stood up.” Her clarity of purpose takes my breath away.
Best advice for relieving stress?
Watching the nightly news…