In an advertising market that’s been tough to wrangle as of late, Panchasarp stays ahead of the pack. It’s why Disney had her lead and build out its West Coast-based programmatic sales team, thus making her mark in the company’s “Programmatic Playbook.” “The only thing that’s constant in this industry is change,” she says. “I live with the motto of do things within your control and things will work out. Those two ideas influence my mindset every day and I believe with the power of communication and collaboration, my team will succeed.” Panchasarp currently guides the programmatic business for Disney’s largest agency holding company partner while managing her team at the Disney Advertising West Coast office. This past year saw Disney add over 1,000 advertisers who access the company’s portfolio programmatically, in addition to the more than 5,000 advertisers across its streaming platforms where over one-third buy advertising programmatically. Beyond her job responsibilities, she’s embraced a leadership role on Disney’s Listening and Education Committee and is involved in groups such as the L.A. Culture Committee and the SalesHub Task Force. While her two mantras fuel her fortitude, she also leads by example. Her thorough knowledge of advertising strategies is one to model after, but her dedication to setting the standard includes making sure everybody is ready to go. “When I first joined Disney, Lily was one of the first people to welcome me to the company, introducing me to other team members and helping me hit the ground running,” says Disney SVP, Addressable Sales Jamie Power. “It was from that early moment I recognized Lily was an instrumental member of our team.”
Champion: Jamie Power
“Lily’s unwavering drive to achieve results for our clients is an inspiration to all those that collaborate with her.”