Nathanson is the ringleader behind the company’s initiative to enable strategic decision-making across Disney Media networks. Tasked with creating audience-based selling solutions, she continues to work closely alongside clients to identify and understand emergent needs and lead the evolution of advertising sales’ product and service offerings. “Many of the big entertainment companies have more and more women in senior leadership positions, and that’s an important step,” she says.
What are your thoughts on the industry’s current response to the #MeToo movement, and its treatment of men who have been accused of sexual harassing and/or assaulting women and men? Are there other steps you feel should be taken?
It’s great that women are coming forward and feel safe enough to tell their story. More women at all levels will help in creating a more balanced work place and setting up environments where women are both safe and have career opportunities.
Do you see any potential backlash to the #MeToo/Time’s Up movements?
There are always risks of backlash when there is a large movement, but the evaluation of leadership and implementation of new policies are ultimately good and perhaps the only way to clear the air. Women have to push against the backlash and require their companies provide safe workplaces for all people at all levels.
What’s a recent example of a step forward for women in the media industry?
Many of the big entertainment companies have more and more women in senior leadership positions, and that’s an important step. Not only because of the current climate we’re in, but because they are more than capable and representation at all levels of an organization matters.