As Cox Communications’ video product management director Cuffee-Brown has been focusing on launching and expanding the company’s out-of-home TVE offering as of late, with the goal of giving customers “a single access point to watch their favorite programming (both linear and on demand) anytime and anywhere,” she says. Years of product expertise in marketing new video product launches has made her an agile and adaptable marketer. It’s “a fast and evolving business that forces us to keep up with new distribution opportunities and changing consumer expectations.”
What professional accomplishments are you most proud of from the past 12 months?
Launching and expanding our out of home TVE offering – giving customers a single access point to watch their favorite programming (both linear and On Demand) anytime and anywhere.
With all the disruption in the marketplace, how has the role of affiliate marketer changed?
We’ve had to learn to adapt to a fast and evolving business that forces us to keep up with new distribution opportunities and changing consumer expectations.
What do you do for fun outside of work?
I enjoy reading and spending time watching my three kids play soccer.