With a 25-year track record of running traditional and emerging sales organizations, Norris is often looked upon as a thought leader. Her advanced advertising pedigree includes previous executive roles at Viamedia, Cablevision and Comcast. Norris’ mission is to deploy transformative new ad products that are at the convergence of media, technology and data. She sees startups founded by women as a good example of women stepping forward in media. “Women still only represent 5 percent of Fortune 500 CEOs, but their numbers are larger with cool and innovative startups,” she says. “Women are making their mark driving new products and services into the ecosystem and finding new and creative uses of media to build their brands.”
What’s a recent example of a step forward for women in the media industry?
Startups founded by women are a good example. Women still only represent 5 percent of Fortune 500 CEOs but their numbers are larger with cool and innovative startups. Women are making their mark driving new products and services into the ecosystem and finding new and creative uses of media to build their brands.
Who is an inspirational woman you admire, and why?
Becky Quick, Co-Anchor of CNBC’s “Squawk Box.” She holds her own with the world’s most influential financial and C-Suite power brokers, including the three U.S. Presidents she has interviewed. Becky has proven to the world that women can be young, attractive, smart, raise a family and have power and a market-moving voice.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
Cross-platform consumption of television content and the explosion of devices in the home. It’s wild how fast this phenomenon is moving today.
