Taylor Starr is a trailblazer, serving as the first-ever CMO at Scripps. She and her team launched the marketing efforts for Scripps Sports and the rollout of both the WNBA and NWSL franchise nights on ION. Other wins include leading the marketing campaign for the most-watched original series premiere in Bounce TV’s history, “Act Your Age.” Given her successes, Taylor Starr was recently tapped for a second role as general manager at Scripps Networks.
“I’m working on my baking skills. My mother’s baked goods are phenomenal and she’s passing down a lot of her recipes to me. What I love about baking is that it’s a blend of precision and experimentation—a lot like marketing. When done well, both are crowd-pleasers!”
Who is a female athlete you admire and why? Simone Biles. Who doesn’t love a good comeback story?! She has certainly earned her status as the G.O.A.T.