Katy Loria

Under Loria’s leadership, FreeWheel pioneered programmatic for major events like the Olympics and upfronts, launched the Identity Network for privacy-focused ad solutions and introduced CTV performance marketing through Beeswax. She is involved with the Video Advertising Bureau and Cinema Advertising Council.

“My guilty pleasure podcast is Kara Swisher’s ‘Pivot.’ Its focus is tech and business so it’s a great way to stay current on the news of the day.”

What needs to be done to continue the growth of women’s sports? Comcast research shows that the popularity of women’s sports is steadily on the rise and will keep growing, with 36% of fans who don’t currently watch women’s sports saying they’re likely to start in the next year. So, to continue this upward trend, we need to amplify female voices in leadership and support initiatives that foster investment in women’s leagues – with media coverage and sponsorships prioritizing this, showcasing talent and creating pathways for success.

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