Etzkorn’s ability to maintain a fun, relaxed but productive workplace is why her team has increased HSN’s overall technology security frame- work, created a data center consolidation program, and even dovetailed Cornerstone Brands’ digital and catalog business with physical retail outlets, resulting in a boundary-less retail experience that has spurred incremental growth. “Changes in consumer behavior and emerging choices regarding traditional and nontraditional cable providers” are what she sees as the biggest stories of the year. “The way that consumers are choosing to consume content is evolving and remains top of mind as we seek to engage, attract and retain customers.”
