Judy Schmeling

Because Schmeling’s multiple roles involve broadcasting and retail sales, she ensures HSN’s operational centers integrate key activities across all of its brands, perform efficiently and deliver an immersive, seamless end-to-end customer experience. She also heads up two areas of HSN’s business that are unique to TV retailing: broadcast distribution and merchandise planning. Schmeling and her team recently implemented a multiyear supply chain optimization initiative to better serve customers. “Traditionally, women in cable have had active roles and healthy careers in human resources and marketing,” she says. “The C suite and technology sector have opportunities for further diversification, including gender equality.“

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