Because Schmeling’s multiple roles involve broadcasting and retail sales, she ensures HSN’s operational centers integrate key activities across all of its brands, perform efficiently and deliver an immersive, seamless end-to-end customer experience. She also heads up two areas of HSN’s business that are unique to TV retailing: broadcast distribution and merchandise planning. Schmeling and her team recently implemented a multiyear supply chain optimization initiative to better serve customers. “Traditionally, women in cable have had active roles and healthy careers in human resources and marketing,” she says. “The C suite and technology sector have opportunities for further diversification, including gender equality.“
