It’s tough to find something that hasn’t been working for T-Mobile’s Consumer Group under Freier’s leadership. The company’s fixed wireless product is flourishing, ending 2023 with 4.8 million total subscribers. His goal is to achieve a 20% share of household position in smaller markets and rural areas by the end of 2025, and he closed the year with a percentage of 17.5%, well on the way there. He’s also continued distributing more awards through the operator’s Hometown Grant program, which promises to fund projects that foster local connections, including everything from technology upgrades to the arts and community centers.