An advertising veteran, Steinlauf rose to the challenge of last year’s ad market. Not only was the NCAA March Madness tournament sold out, but the organization saw huge growth in the digital space with Bleacher Report and March Madness Live. Major tentpole moments in sports sold out across platforms. Steinlauf and his team also ushered in the launch of Max with innovative ad formats and creative partnerships. Always looking to the future, he recently created a new role on his team to lead Digital Ad Strategy, reporting directly to him.
