Halley’s first year in this role was a whirlwind, starting with re-imagining the company’s upfront presentation. He optimized Paramount’s go-to-market strategy and encouraged his team to build strong partnerships that benefit ad partners and Paramount alike. He helped grow EyeQ into a multibillion-dollar digital advertising business. Even ad space for Super Bowl LVIII on CBS sold out ahead of expectations. Halley’s dedication to reshaping the future of advertising includes leadership roles with OpenAP, Blockgraph, the IAB and the VAB.