Over her 13 years in the industry, Rodriguez has acquired expertise in affiliate marketing, digital marketing, content strategy and marketing communications. She and her team are charged with driving revenue for AT&T DirecTV’s HD Extra Pack and basic cable package upgrades. She is a key partner for the Premiums’ subscription business and launching HD channels, HD Extra Pack, music services and a la carte services. And the accolades are rolling in: She was nominated for DIRECTV’s Turnaround Player Award in 2014 and won Entertainment Group’s prestigious Win Together Award in 2016.