Fox is a transformative leader at ESPN whose strategic marketing work is shaping the future of sports media. This year, she played a central role in the launch of ESPN’s new Direct-to-Consumer offering and enhanced ESPN App, one of the most significant initiatives in the company’s 46-year history. Within her team, Fox has created clearer roles and stronger voices for women, ensuring women’s perspectives shape ESPN’s most important campaigns.
How are you preparing your teams for what’s next? A real focus on a culture of curiosity, accountability and collaboration. Only through locking arms and transparently sharing what we know and what we don’t—recognizing that we are all experts and novices in different areas—will help navigate these changes.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? The ability to communicate clearly and persuasively. The ability to find and synthesize information is becoming easier, but the way of connecting with audiences with a point of view, analysis, and persuasion has not.