Jersey Shore had been off the air for 6 years and needed a full 360, cross-media campaign comprised of innovative on-air promotion, first of its kind off-air takeovers, social-first influencer outreach and custom media designed for specific platform placements. MTV more than delivered. The results? It became MTV’s highest new series launch in 5 years, 26% of the audience was new to MTV, and the premiere was billed as the most social episode of reality TV ever.

Honored For:

  • The FAXIES 2019
    • Marketing Campaign for a Single Program
      #2 Honoree
    • Integrated Marketing Campaign – Show or Series
      #1 Honoree
    • Social Media Campaign
      #2 Honoree