Jersey Shore had been off the air for 6 years and needed a full 360, cross-media campaign comprised of innovative on-air promotion, first of its kind off-air takeovers, social-first influencer outreach and custom media designed for specific platform placements. MTV more than delivered. The results? It became MTV’s highest new series launch in 5 years, 26% of the audience was new to MTV, and the premiere was billed as the most social episode of reality TV ever.